3 Email Marketing Tips For Beginner Digital marketer
As a start-up business, you know you want to achieve the most profitable impact of the smallest financial investment. Money is tight when beginning a new business. Fortunately, there are marketing techniques that can help you to maximize your reach and bring in customers that are very effective and affordable.
One
way to improve your marketing easily and on the cheap is to segment your lists.
Rather than have just one large email blast sent to everyone who has opted into
your email signs ups, you will see better returns if you target specific
messaging to particular customer groups. One way to do this is through the use
of a free email marketing service like MailChimp or Reachmail. These services
provide you with email templates, tutorials and analytics to get your campaigns
up and running smoothly in no time. What's especially great about these
services is that you can use their segmenting tools to break your mailings down
to smaller, targeted groups. Often you can get free service for lists of 2000
or fewer. Tailored and economical are both beneficial when it comes to mobile
marketing.
Be
careful of adding too many images to your emails. Yes, you want to showcase
your products or services, but if recipients see a large number of graphic
boxes in comparison with text, they are more likely to choose not to select the
"download images" button in their email program. It would be very
unfortunate to encounter this kind of missed opportunity. So be sure to keep
your image to content ratio realistic, only choosing the most compelling and
important images for each outreach.
Perhaps one of the most obvious, but often overlooked,
strategies in email marketing is opt-in. You need people to sign up for
your email list in order to capture the potential views for your marketing
efforts. One easy way for start-ups to capture potential clients to their email
list is to add an incentive to the homepage of their website. Offer a free
report, trial service or premium discount to those who provide their email
address. The key is to make sure the incentive is a worthwhile trade for your
customers, something they genuinely find value in.
There you have it. Give these three ways to get started with your online marketing campaign a try. Don't hesitate to send out relevant, targeted emails to your customer base. They will appreciate the information, and the messages will serve as a visual reminder of your company's existence. The most important things to keep in mind are to target your message, don't overwhelm your reader with images and make it easy for them to sign up.
There you have it. Give these three ways to get started with your online marketing campaign a try. Don't hesitate to send out relevant, targeted emails to your customer base. They will appreciate the information, and the messages will serve as a visual reminder of your company's existence. The most important things to keep in mind are to target your message, don't overwhelm your reader with images and make it easy for them to sign up.
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